Turns out Microsoft deemed the UK not to be important :(
Come on MS, sort it out!!
What's Going On?
Account/Location Mismatch — C00D1353
Typically, this error occurs for one of the following reasons:
- You're trying to sign in to the app in countries or regions where the service is unavailable; or
- The computer that you're trying to sign in on is in a different Windows region than where your account is based.
The apps affected by this issue include Xbox Companion, Xbox LIVE Games, Music, and Video. Note that the Windows 8 Consumer Preview Apps are only available in the following locations:
- United states